To Transform You Must Disrupt

The pace of change is at quantum speed in today’s business environment. In fact, many businesses today are simply doing what they used to do but faster. That’s not what the Fourth Industrial Revolution we are entering is all about – not in my opinion.

Along with my co-authors, Barry and Eduardo, we wrote Designed to Disrupt, to get to at the gravity of what Business First, Digital First and Cloud First really means and the new environment it ushers in. The new model is ‘what-how-why’ and no longer ‘why-what-how’. The previous model described what was going to change and how the change would occur leading to evaluation of why. The new model we introduce is focused on rapid prototyping and iteration to look at the impacts of the preferred solution – the how and experimentation is the key.

It’s about embracing disruption to transform, to re-think and to create and grow in the age of the Fourth Industrial Revolution. It goes to breaking outdated modes of thinking, of business approaches, past models of engagement and to an extent the very notion of what a customer is and is not – all powered by the Cloud and related technologies. Envisioning, rapid iteration, governance and the alignment of Business and IT like never before are hallmarks of true disruption. As we talk about in Part I of the book, it’s all about designing ‘The Grand Transformation’.

The Grand Transformation is the end of business computing as we knew it. Where every business is a digital business and to become a digital business, every business must transform. We show that IT does matter and with the arrival of Cloud Computing, IT is an engine for innovation and change, but must bridge the gap with business to truly support Digital Transformation. While the benefits of Cloud computing are becoming more mainstream, the undertaking of enterprise scale cloud migration, development and operation are significant. To realize the promise of the cloud, is to commit to a business journey of discovery. Understanding there will be both gains and pains along the way, where the destination is a series of stops along the way. A journey where your business offerings, your organizational and your operational readiness along with your people will be put under the microscope, to examine how ready you are for the Cloud.

In Part II of the book, Tales of Digital Transformation, we look at the four pillars of digital transformation – engaging your customers, empowering your employees, optimizing your operations and transforming your products. Everywhere it seems the cloud and related technologies are disrupting industries – but not all companies are embracing at the same pace. We go walk through examples of real-world customers, who are using the Microsoft Cloud – Azure to drive real business outcomes and value realization from the Cloud.

In Part III of the book, Brainstorming Your Future is about re-thinking you overall business. We call it ‘dream, design, deliver.’ It helps you consider how to create your digital roadmap for transformation. It is about what you really need to do to make it happen, your plan, the approach, the tools and the team you need to ensure it thrives. From determining your current state to your to-be state and understanding the gaps in-between.

In the end, it’s about business. Business, that allows you to respond to new opportunities more quickly, lower TCO, to expand to new markets, form new partnerships, maximize ROI through better business processes gaining improved continuity and agility. In a recent survey of over a thousand CEOs WW, they cited that 86 percent believe digital technologies will transform their business more than any other change. So, the question, I leave with – Is Your Business Cloud Ready?

James Farhat
CEO ACTS Solutions

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